There is no wonder Yoram has great knowledge and understanding of how to create a memorable and successful campaign. Before he turned to directing films, he was a copywriter and one of the top creative directors of Israel and Tel Aviv. However, he eventually understood that the only way to stop giving directors hell, was to direct himself.
Ever since, he has been doing so. His work is recognized by his witty humor and strong visual style. Oh, and they often feature a car. He is in love with the car commercial genre.
Yoram is a hardworking, calm and joyful director. Features that are apparent on set and shines through in his work, that radiates positivism and a true love for the profession.